Jehn & Peters GmbH

About this site

Jehn & Peters GmbH is a German B2B marketing, sales, and recruitment agency focused on small and midsize industrial and skilled-trade businesses.

In practical terms, it helps clients solve two problems:

• Finding skilled employees, including machinists, electricians, welders, installers, engineers, and construction tradespeople.
• Winning more profitable customers and contracts, while reducing reliance on referrals, tender platforms, or a small number of large customers.

Its main services include:

• Recruitment advertising across social media, search engines, job portals, and AI search tools
• Employer positioning and career websites
• Applicant screening and management through an automated HR platform
• Employee onboarding and retention programs
• Lead-generation campaigns for regional trades businesses
• B2B marketing and sales processes for industrial suppliers
• Websites, SEO, paid advertising, and in-house photo and video production
• Sales-process work such as offer positioning, follow-up, and conversion tracking

A useful distinction: Jehn & Peters appears to be an outsourced growth and recruiting partner, not a conventional staffing agency supplying temporary workers. It builds the marketing and internal processes that generate applicants and sales opportunities for the client. Its recruitment methodology combines regional market analysis, advertising, applicant scoring, and retention support.

The company serves businesses such as manufacturers, machine shops, metalworking companies, engineering firms, construction contractors, HVAC installers, carpenters, roofers, and other specialist trades. For industrial clients, the focus is on reaching purchasing managers and technical decision-makers and turning one-off projects into repeat business. Industrial customer acquisition differs from its regional trades offering, which targets homeowners or local commercial buyers.

Jehn & Peters says it was founded in 2019 by Julian Jehn and Johann Peters. It is based near Fulda in Künzell, employs more than 15 people, and reports having worked with more than 400 businesses. Those figures and the performance statistics on the site are company-reported marketing claims, not independently verified results. Company background

In one sentence: Jehn & Peters helps traditional German industrial and trades companies use digital marketing, recruiting technology, and structured sales processes to maintain a steadier supply of both workers and customers.