About this site

My first full client website built for a local construction company. Fully designed and rebuilt with Etch + ACSS, dynamic JetEngine CPTs, and powerful relationships for SEO and trust.

This is my first full client website, built for Pine Knoll Construction, a trusted excavating and construction company serving the Winchester, Virginia / tri-state area.

The site runs on Etch + Automatic CSS with JetEngine powering six custom post types: Services, Projects, Equipment, Team, Testimonials, and Community Impact. Dynamic relationships connect Equipment ↔ Services ↔ Projects so content works together across single pages. The project archive uses Facets for filtering by service type, plus clean components for lightbox, accordions, and more.

WS Forms handles lead capture. The whole build prioritizes speed, local SEO, and authentic storytelling so potential clients can quickly see the work, the team, and the company’s community impact. Every piece of the site is focused on lead conversion.

Infrastructure is solid and ready to scale as client content continues to roll in. Built with a lot of help from the Etch community and the tools that made a complex dynamic site feel achievable.

Agency Info

Featured Plugins

• Etch

  https://etchwp.com

  Premium

• AutomaticCSS

  https://automaticcss.com

  Premium

• Oh My Etch

  https://ohmyetch.com

  Premium

• Crocoblock JetEngine

  https://crocoblock.com/plugins/jetengine/

  Premium

• WS Form

  https://wsform.com

  Freemium

• The SEO Framework

  https://theseoframework.com

  Freemium